Azimut Yachts on sale in Ontario, New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island

Azimut Yachts is the Italian boat builder known for unparalleled quality and authentic style. We are proud to introduce you to the Azimut Yachts world, offering new and used boats and adding our experience and the highest levels of service quality.

In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year we are excited to expand our offering to 13 locations with the acquisition of George's Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations, we are pleased to offer specialized services called Pride Wake and Pride Docks.

There are many great advantages to dealing with Pride Marine Group:

A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster.

Our Cabana Board Shops are cottage lifestyle stores that have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on - with the addition our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 13 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.


We create personalized lifestyle experiences by offering products and services that deliver the highest quality customer satisfaction through our full-service marine locations.


Our vision is to be the only place that anyone would ever want to buy boating products and services. Pride Marine Group will be recognized by both customers and industry as the undisputed market leader.


Since 1986 we have operated from the following values:

Financial Health
Team work